Our purpose

The mobility industry has been experiencing a major overhaul in the last few years, and we are now seeing promising and future-facing developments in terms of sustainability, design, technology, and diversity. This is what we want to push forward: mobility from a holistic perspective and a feminine view.

ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view. We are a global platform for the purpose-driven community that addresses mobility from all angles. ellectric inspires, informs and empowers.

#weareellectric

About the founder

Britta Reineke has many passions: music, design, mobility and fashion are at the top of the list – and these are what brought her here. She can't go anywhere without music, and it's where she gets most of her inspiration. Britta started out her career in the fashion industry, and dealt with materials, circularity and design, which peaked her interest in automotive interiors. All of these experiences and influences are what drive ellectric, and Britta is the perfect example of a multi-dimensional entrepreneur, never missing an opportunity to grow and create.

Meet the rest of the team.

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We are ellectric

Explore the concept and vision of ellectric with founder Britta Reineke in our short film.