ellectric is a global platform for the purpose-driven community that addresses mobility from all angles. Our mission is to drive change and actively shape the future of mobility. We have expanded our brand's reach from the digital landscape to the physical world through our pioneering live events, which form part of cutting-edge mobility conventions.
One of the notable events we have been a part of is SHIFT Mobility, powered by IFA. This curated convention showcases cross-industry innovations and insights in a new and exciting format within the mobility sector. SHIFT Mobility goes beyond traditional trade fairs, offering a festival-like atmosphere of ideas and experiences. ellectric, along with SHIFT, takes the helm as an agenda-setting trendsetter, making it the perfect platform to promote our vision.
In 2021, we had the opportunity to host our first ellectric session as part of SHIFTx - a global mixed reality convention that takes presenting topics, brands, and products to the next level. We organised two sessions: "Design is shaping the future of mobility" and "elle is driving a new perspective". These sessions brought together inspiring female experts to discuss their experiences as women in the mobility and design space.
In 2022, as COVID restrictions eased, our ellectric sessions took on a different look and scale. SHIFT Mobility returned to be held in person, providing guests and participants globally with the chance to engage in a curated convention and exhibition space. Similar to SHIFT Mobility, we at ellectric strongly believe in creating a better future of mobility and actively contribute to shaping it. At SHIFT, we organised two sessions that remained focused on the themes of design and women, as these are integral to our identity. The first session, titled "Time to empower: female perspectives in mobility", aimed to bring women to the forefront. The second session, focused on design, was titled "ellectric presents new horizons in design, materials, and entertainment".
“Design – the ultimate experience” with BMW Designworks and Pininfarina at SHIFT Mobility in Berlin 2022
