Automotive meets Fashion – NIO X Chalayan

Woman walking on the catwalk with the fashion collection of NIO x Chalayan
 

Experimental, innovative and technically sophisticated - this is how the limited collection between NIO Life, the lifestyle brand of the Chinese start-up for premium electric vehicles NIO and the fashion designer Hussein Chalayan can be described. Inspired by the NIO EP9, one of the fastest electric cars in the world, the collection reinterprets the vision of speed, boundary crossing and unexplored terrain.

The collection was presented to the public during Shanghai Fashion Week in October last year. The collaboration between the automotive and fashion industries could not have been more suitable. Both Chalayan, as one of the most innovative fashion designers of our time, and NIO test and cross borders in their respective industries, look for innovations and make statements. The collection, which comprises 18 items, consists of two parts: the "Speed Collection" and the "Movement Collection".

 
 

The collection is available in the NIO app and in the NIO Life Concept Store in Shanghai.

Concept store with the fashion collection from NIO x Chalayan
 

Pictures: NIO
Text: Britta Reineke

 
ZeitgeistBritta ReinekeFashion, NIO, Hussein Chalayan, E-mobility